Alternatives to

1. SE Ranking: SE Ranking is one of the most comprehensive SEO tools on the market. It provides a powerful suite of tools, including keyword research, website audit, competitor analysis, and backlink analysis. Pros: Includes all the necessary features for a comprehensive SEO strategy; Offers detailed reports on a range of factors; Has an intuitive user-interface. Cons: Relatively expensive in comparison to similar services; Weak reporting features.

2. Moz Pro: Moz Pro is one of the most popular SEO tools on the market. It offers an array of tools for researching keywords, tracking SERP rankings, analyzing competitors’ sites, and more. Pros: Comprehensive suite of tools; In-depth reports; Intuitive user-interface. Cons: Relatively expensive; Weak customer support.

3. SEMrush: SEMrush is a great tool for competitive intelligence and keyword research. It offers a range of features, such as backlink analysis, SEO audit, and competitor analysis. Pros: In-depth reports; Variety of features; Easy to use. Cons: Expensive; Lack of technical support.